El número que guardamos en el corazón

Bronze

Branded Content

El número que guardamos en el corazón

Client 
Telefónica del Perú

Briefing

Telefónica for Mother’s Day

Proposal

We wanted to demonstrate with real people that if someone takes away your phone and all its contacts, the first number that pops in our minds is our mother’s. Webrought in 117 people. We asked the to put away the phones before the experiment. Then we askedt hem to make a call to whomever they wanted. 104 of 117 called their mothers.

Alltheactionwasfilmed in one of themainrooms of the MAC, Contemporary  Art Museum of Lima withthepurpose of turningtheexperience in anartistic performance. This performance wasshared as a digital content.

Contribution

It’s a simple, real and honestpiece.Itcomesfrom a universal insightthat’sneverbeenused and itremindsusthatemotions are alwaysabovetechnology.

Production

6.767.684 views. Shared 268.102 times in Facebook. 2,5 million likes on Facebook. Digital Investment: 2,993 USD. ROI (Return On Investment): 1.878.737 $ (Facebook+YouTube).

Credits

Client 
Telefónica del Perú
Art Director 
Mar Frutos, Chiky Cáceres
Creative Direction 
Mar Frutos, Chiky Cáceres
Copy 
Mar Frutos, Chiky Cáceres
Executive Creative Direction 
Mar Frutos, Chiky Cáceres
Film Director 
Ricardo Maldonado
Music 
Heaven
Production Company 
Cine 70
Photography 
Fernando Quevedo