Bronze

Marketing digital

El legado de Strelka

Client 
Volkswagen Group España Distribución, S.A- Audi

Briefing

Audi wanted to present its self-driving vehicle with a content capable of placing this particular technology of the brand at the top of its audience's mind. The format was the key; a simple advertising campaign was not enough.

Proposal

The search for the descendant of a pioneering Soviet space dog revealed the incredible history of her descendants. We created an interactive documentary with interviews with its heroes and dozens of extra records.

Contribution

For the first time, Audi ventured into brand content in the form of a research documentary with a true and magical story as its starting point.

Production

In addition to the website itself with the interactive documentary, the campaign appeared in social media, in cinemas in Spain, Youtube, etc.

Credits

Client 
Volkswagen Group España Distribución, S.A- Audi
Art Director 
Silvia Cutillas, Anibal Estrella
Technical Direction 
Aida López
Account Management 
Verónica Martín, Neus Peris; Dirección: Miriam González
Agency Producer 
Vicky Moñino
Creative Direction 
Guille Ramírez, Alex Ademà
General Creative Direction 
José María Roca de Viñals
Copy 
Javier Nuñez
Executive Creative Direction 
Jaume Badia
Cinematography 
Román Martínez de Bujo
Executive Producer 
Mario Fornies
Film Director 
Marc Corominas
Music 
Sonido: BSO
Production Company 
Blur
Other 
Dirección General Cuentas: Francesca González; Postproducción: Metropolitana; Community Manager: Marc Morató
Production Manager 
José Díaz