Silver

Interactive Installations

El índice Until Dawn

Client 
SONY COMPUTER ENTERTAINMENT

Briefing

Until Dawn launch, the new Playstation videogame horror through a newsworthy idea can be exploited at the level of PR and earned media.

Proposal

We created the first index that measures fear, and gave the name of the game: The index Until Dawn.

Contribution

Unprecedented coverage for the launch of a video game means zero cost 150 million global impressions

Production

We design and manufacture the first machine capable of measuring fear.

Credits

Client 
SONY COMPUTER ENTERTAINMENT
Art Director 
Fran López
Creative Direction 
Fran López, Luis Munné
General Creative Direction 
Juan Sánchez, Guillermo Ginés
Copy 
Luis Munné
Production Company 
Espada y Santacruz