Bronze

Spots

Efecto Pigmalión

Client 
Divina Pastora Seguros

Briefing

To position the brand Divina Pastora Insurances in the national Spanish market at it first tv campaign.

Proposal

Insurance companies have almost the same product. Most of them focus their messages in fear and caution, but we decided to bild a message that encourage people to live life all the way, talking about the importance and power of words.

Contribution

Brand recognition >700% SocialMedia>3.000.000 repr. Earned media. http://verne.elpais.com/verne/2015/09/18/articulo/1442577820_530666.html

Production

RCR Films

Credits

Client 
Divina Pastora Seguros
Graphic Designer 
Amparo Doménech, Sira Mollá, César Rodrez
Creative Direction 
Pablo Lucas, Santi Sánchez
Copy 
Pablo Lucas, Ana Tebar
Film Director 
Jota Aronak
Production Company 
RCR Films
Script 
Pablo Lucas