Bronze

Advertising

Dona sangre. Salva vidas.

Client 
ESNE

Briefing

Conceptualization and design of a Red Cross communication campaign orientated to arousing on the importance of donating blood.

Proposal

Graphical campaign that, by a visual metaphor, reveals the final destination of the blood of the donors of Red Cross making the social commitment visible between citizens of all the ages.

Contribution

To make visible the importance that has the blood donation as well as the labor of Red Cross in the help and people assistance that need an urgent transfusion.

Production

Illustrations created in Adobe Photoshop and Adobe Illustrator. Composition and art direction in InDesign.

Credits

Client 
ESNE
Graphic Designer 
José Antonio González, Andrea Moratilla
Creative Direction 
José Antonio González, Andrea Moratilla
Creative Team 
José Antonio González, Andrea Moratilla