Bronze

Press

DIADA

Client / School 
Moritz

Briefing

On Catalonia's National Day, Moritz wants to congratulate Catalans in an iconic, elegant way that conceptually captures the essence of the festivity.

Proposal

A single message. Clean graphics focusing attention on a single gesture. A gesture that brings together product and festivity.

Contribution

A powerful idea that synthesises the festivity, the product, and use of the product in a single image, which multiplied interaction with the brand on social media by 10 (12,977 likes).

Production

Elena Claverol was in charge of photography and later retouching. The result is an image that reflects the essence of Catalonia's National Day through (quite literally) the product itself.

Credits

Client / School 
Moritz
Art Director 
Rubén Miguel
Account Management 
Carla Gorin
Creative Direction 
Paül Paixa y Marià Chica
Copy 
Josep Cabot
Executive Creative Direction 
Borja Orozco y Toni Segarra
Other 
PLANIFICACIÓN ESTRATÉGICA: Meritxell Betoret
Photography 
Elena Claverol