Bronze

Branded Content

Debates

Client 
Banco Sabadell

Briefing

Define a new communication strategy to raise the promise of value ("Anticipate and Occupy"), create innovative and interesting content for the user (evolution of advertiser to medium) and coexist with the digital strategies of the bank.

Proposal

A communication line that starts from the conceptual and audiovisual resource of the debates to propose, through different topics, that there are as many opinions as future ones. And the bank has the capacity to answer everyone.

Contribution

Position Banco Sabadell as an innovative bank, keeping the brand and advertising notoriety in a new and recognizable template.

Production

We made a total of three live debates in strict direct through FB Live. In all of them we had a moderator, some speakers and some connections with experts via satellite that fed the diversity of opinions on a topic.

Credits

Client 
Banco Sabadell
Art Director 
Màrius Zorrilla.
Graphic Designer 
Albert Morera, Eren Saracevic, Carlos Galán.
Account Management 
Helena Grau, Joana Caminal, Maria Garcia, Luján Gallo.
Agency Producer 
Susanna Bergés, Pau Cabarrocas.
Creative Direction 
Toni Segarra, Pipo Virgós, Miguel Madariaga.
Copy 
Pipo Virgós, Miguel Madariaga, Jose Hortelano.
Other 
Productora: Mediapro. // Realizador: Josep Miquel Aixalà i Martí // Adrià. // Estudio: Cristina Pagador, Anna Aneas.