Bronze

Naming

Como

Client 
Areas

Briefing

Create a name and identity for the new self-service brand of Areas, leading company in restoration and traveling retail. Create a close and friendly brand without loosing the authenticity of their products.

Proposal

Besides identifying the new brand, the application of the word “COMO” permits developing the rest of the communication pieces and generates a flexible, fresh, highly recognizable and with a lot of itinerary code.

Contribution

Create a name that is direct, descriptive and memorable, that can be developed as a communication code for future pieces.

Production

Application on all the brand communication supports, digital applications, product packaging and in their shops.

Credits

Client 
Areas
Art Director 
espluga+associates
Copy 
espluga+associates