Bronze

Naming

Clasclás - International Cassical Music Festival

Client 
Concello de Vilagarcía de Arousa

Briefing

Create a name for an international classical music festival aimed to any audiences. The naming should avoid topics, transmiting freshness, movement, sound, dynamism and modernity.

Proposal

Where English does not get, the onomatopoeia does: the naming plays with universal language and sonority, creating an peculiar and own onomatopoeia. Joining "classical" (music) and "plas, plas!" (final applause), “clasclas” born.

Contribution

Creating your own onomatopoeia makes local become global; a unique naming, serious and ludic at once, readable and recognizable in any language

Production

The brand´s been applied to any type of media, posters, brochures, invitations, canvas, mupis, web site and social networks, and also to the decoration design of concerts and masterclasses venues. 

 

Credits

Author 
Rocío Lueiro Rey / Manuel Villaronga García
Client 
Concello de Vilagarcía de Arousa
Creative Team 
Rocío Lueiro Rey / Manuel Villaronga García