Bronze

Branded Content

Casa Batlló

Client 
Airbnb

Briefing

Create original and innovative content, maximizing brand awareness and achieving a great success regarding PR and Earned Media, locally and worldwide. Always transmitting our brand value: Belong Anywhere.

Proposal

We created a campaign to invite Barcelona´s entrepreneurs to host foreign entrepreneurs at their homes. And a special contest inviting all these entreprenuers to create innovative mobile solutions to Casa Batlló. The most creative one stayed at Casa Batlló.

Contribution

Huge success. Thousands of new clients in less than 10 days. Collapsed social networks. Trending Topic in less tan 24hs. La Vanguardia’s front page an

Production

To make this incredible experience come true, a team of specialists worked out an amazing transformation, with modernist furniture, in one of the house´s rooms.

Credits

Client 
Airbnb
Art Director 
Fer García
Creative Direction 
Fede Stoltzing
Copy 
Fede Stoltzing, Ramon Sala
Executive Creative Direction 
Ramon Sala
Production Company 
Mamma Team