Silver

Art Direction in Typography

Cal Tomàs

Client 
Cal Tomàs

Briefing

Present various meat products in grouped by their product range, and making reference to their origin, La Pobla de Segur (Pyrenees of Lleida).

Proposal

A contemporary photographic style with a Nordic touch, giving to it a clear and calm state, using extra elements like tree branches or forks that makes reference to the local nature and tradition of La Pobla de Segur, (Pirineu de Lleida).

Contribution

We present a different range of sausages and meat products, staying away from the rustic clichés of these type of still life photography.

Credits

Client 
Cal Tomàs
Art Director 
Xavier Castells
Graphic Designer 
Xavier Castells
Photography 
Joan Pujol-Creus