Laus
Barcelona Poesia 2017
Bronze
Integrated Graphics
Barcelona Poesia 2017
Client / School Institut de Cultura. Ajuntament de Barcelona
Briefing
ICUB’s order that looks for a forceful image that clearly explains the event: "seven days of poetry in the city".
Proposal
We propose to repeat the word "Poetry!" seven times, one below the other by reference to the stanza image. The use of only one ink (black on white) relates the image to printed poetry.
Contribution
The word "Poetry!" is repeated seven times and refers to the duration of the event. Following the sign of admiration, it becomes a cry of protest, almost a banner-protest, surprising and impacting graphically, as if it were a visual poem. The baseline "Seven days of poetry in the city" clearly explains both: the event and the graphic.
Production
Paper: Fedrigoni Freelife Vellum White
Inks: 1+1