Bronze

Art Direction in Print - Photography

Balance

Client 
Dekton

Briefing

Defining a brand purpose for a new category. Giving the brand a superiority perception thanks to its benefits. Being the main architect's reference for indoor and outdoor designs.

Proposal

The concept “Redefinig” here means avant-garde. We show it in a graphic campaign where the human plays in favour and for the visual estructure. Their bodies and poses are part of the composition.

Contribution

 A new visual code is shown that redefines the brand's own communication

Production

Print campaign in lifestyle magazines, trends, fashion, design, decoration and architecture from around the world, and also, internet ans social media adaptations.

Credits

Author 
SCPF
Client 
Dekton
Account Management 
Ana Moreno, Natàlia Gasulla
Agency Producer 
Susanna Bergés, Oscar Armengol
General Creative Direction 
David Caballero
Creative Team 
David Turover
Executive Creative Direction 
Paco Badia
Cinematography 
Teddy Iborra
Other 
PLANIFICACIÓN ESTRATÉGICA: Jose Mª Piera // ESTILISMO: Mónica Zafra