Silver

Naming

Andrea

Client 
Nectar Estudio

Briefing

Give name to an App to combat bullying and improve school coexistence. An anonymous communication tool, aimed at educational centers and students between 10 and 14 years old. The naming should be clear, close and empathetic.

Proposal

A naming that embodies and gives life to the App, empathizing with students in the fight against bullying. Andrea is a neutral name, both feminine and masculine. Andrea is close, is simple and means "brave".

Contribution

With this naming we humanize the project, and Andrea becomes a name through which we identify ourselves in the fight against bullying.

Production

Application in all brackets of the brand: App, Website, Posters, etc.

Credits

Author 
Nectar Estudio
Client 
Nectar Estudio
Creative Direction 
Raúl Ortiz
Creative Team 
Raúl Ortiz, Paco Cañaveras, Javier La Casta
Other 
URL: https://www.soyandrea.es/