Bronze

Unit of Packaging and/or Label

Abadía Española

Client 
Cervezas Abadía

Briefing

Perform a complete redesign which remains faithful to the original essence of Abadía Española. Modernize demonstrating the value of its artisan origin. Surround the new image with a distinguishing storytelling with the aim of reinforcing brand value

Proposal

Abbeys were a stronghold of knowledge during dark times. With illustrations which symbolize each of the styles of beer. It is printed with fluorescent inks to reinforce the intention of illumination, to bring light to this delicately crafted drink.

Contribution

Reinterpret the imagery associated with the light in Abbeys and create an appealing magnetic brand image using pure and disruptive minimalist design

Production

The palette of fluorescent inks chosen (Coral orange, yellow, green) glow in the dark as a reference to the figure of light which Abbeys were during centuries of darkness.A brief text is superimposed as commemorative messages.

Credits

Client 
Cervezas Abadía
Art Director 
Marta Terrazas Llorente
Graphic Designer 
José Luis Casao Casao
Photography 
Carlos Caperos Berdejo