Laus
40 Anys de la Fundació Miró
Briefing
Identity and campaign for the 40th anniversary of Fundació Miró, applied to a variety of pieces, and which had to include the advertising of key exhibitions in the history of the centre. The use of Mironian elements had to be avoided.
Proposal
To generate a recognizable identity while avoiding mironian strojes the identity is related to the building of the Museum. Starting with the logo we produced a range of numbers then applied to key dates that work as a graphic language.
Contribution
A simple concept creates an identity all Barcelonians can understand. The different pieces are rich and diverse and show a versatile graphic language.
Production
Diverse production techniques ranging from printing to video, 3d lettering applied to space, paper sculpturing, tampography, etc.
Credits
Client
Fundació Joan Miró
Art Director
Marc Català
Graphic Designer
Marc Català, Tiago Campea
Music
Melody Sync
