Silver

Corporate Publication

2017 Spanish Advertising Annual (CdeC)

Client 
Club de Creativos

Briefing

To create the concept and design of the Spanish Advertising Annual 2017. The complexity of this book lies on creating a clear book, with strength and rhythm, knowing the amount of technical content it contains.

Proposal

The visible figure seeks fame. The hidden figure gets recognition and admiration. This is the concept we have worked on using concealment as a formula to generate desire creating a dichotomy between showing and hiding.

Contribution

A book that generates a relationship with the user creating a conflict between opening it or keeping it closed as an object or prize itself.

Production

The production was a key element, playing with the idea to show the book as an orange block and with a disguise that identifies it by placing the title of the book on the shrink wrapping. Also to make a flexible but compact book.

Credits

Client 
Club de Creativos
Art Director 
Naranjo-Etxeberria
Graphic Designer 
Naranjo-Etxeberria
Creative Direction 
Naranjo-Etxeberria