Silver

Outdoor Advertising

Sant Jordi

Client 
Ajuntament de Barcelona

Briefing

‘Sant Jordi’ is the most popular celebration in the city. The city council wanted to emphathsize the idea of ​​an inclusive festival where everyone can participate and celebrate the enthusiasm towards books, roses and their loved ones.

Proposal

Under the claim of "St George is Love" we payed tribute to characters of the legend in a anachronistic dance with anonymous from the city. We also modifyed some popular sayings, that were used as copys to give specific uses to the campaign.

Contribution

The graphic campaign uses the social impact of the celebration to distance itself from the heteropatriarchal construction of St Jordi legend and reinforce the idea of ​​a free and universal love.

Production

We were designed many analog and digital pieces such as street banners, billboard posters, official stands, postcards, bookmarks….But also gifs for networks and led screens that were seen in different strategic points of the city.

Credits

Author 
Requena Office, Olga Capdevila
Client 
Ajuntament de Barcelona
Art Director 
Capdevila, Requena
Graphic Designer 
Andrés Requena
Illustration 
Olga Capdevila
Copy 
Capdevila, Requena
Photography 
Martí Puyol, Koldo Castillo
Typography 
Domaine Display, Space Mono