Bronze

Entire Books

Principia

Client 
Kronecker Wallis

Briefing

This new edition of Principia’s book is a project where the design of the XXIst Century meets with this masterpiece of the history of science written in the XVII Century.

Proposal

The balance of the design lies in the mixture of Newton’s arguments and the lightness of the look and feel. ‘The cleaner the page is, the better for the understanding will be’. This thought has been our driver during the whole creative process.

Contribution

Principia has allowed many people to feel science through a modern design that combines a minimalist approach with a complex topic.

Production

The project includes a handcrafted production, a cover with two saddle-stitched books, three inside bound books, a dry print stroke on the covers and inside pages with diferent colours and grammages.

Credits

Author 
Laia Guarro
Client 
Kronecker Wallis
Art Director 
Laia Guarro
Graphic Designer 
Laia Guarro
Creative Direction 
Laia Guarro
Other 
Mercè Aicart