Silver

Corporate Publication

LOREAK

Client 
LOREAK

Briefing

Create a communication element that shows the versatility and graphic richness.Graphic support that acts as a communication and presentation tool, where photography and graphics complement each other, creating the brand’s own tone of voice.

Proposal

Materials, formats, content, binding and presentation in the search for an own language, starting from the singularity of the graphic enjoyment without limitations. Proposition and versatile transformation of the content in other formats.

Contribution

The internal paging proposal creates a wealth of large graphic formats (posters), which manage to create an original language, both within the publication and in external applications such as street postering, etc.

Production

Binding of 3 large format catalogs, with 148 pages. and 40 posters, in a large format plastic binding. The catalogs are presented together in a special packaging with direct ink in serigraphy.

Credits

Author 
Pensando en blanco
Client 
LOREAK
Art Director 
Borja Garmendia,Carles Murillo,Antonio Macarro
Graphic Designer 
Carles Murillo,Borja Garmendia
Illustration 
Alex Ferreiro
General Creative Direction 
Pensando en blanco
Copy 
Lina Rincón
Design Manager 
Pensando en blanco
Cinematography 
Antonio Macarro
Photography 
Iker Basterretxea
Production Manager 
Nikola Susaeta
Script 
Borja Garmendia