Bronze

Integrated Graphics

LOREAK

Client 
LOREAK

Briefing

Create the personality in the new stage of the brand LOREAK MENDIAN, now LOREAK, reinforcing the recognition and historical values of the brand, through a visual code with a recognizable system by the use of its own system.

Proposal

Provide personality, weight, presence and balance to the main elements by the brand: Brand / Main typography / White spaces. The setting and millimetric combination in the roles of each element, enriches the personality of the brand.

Contribution

Establish proprietary tone of voice from its 2 main axis, typography and space. The graphic language of the brand applied to the communication supports is created by management and combination of the logo and weights of the main typeface.

Production

Creation of lettering for brand building. Main typography with a "Super" relevance searching for the combination and balance of 2 typographies that coexist between sophistication and brutalism, in a generous white spaces setting.

Credits

Author 
Pensando en blanco
Client 
LOREAK
Art Director 
Borja Garmendia,Carles Murillo
Graphic Designer 
Carles Murillo,Borja Garmendia
Illustration 
Alex Ferreiro
General Creative Direction 
Pensando en blanco
Copy 
Lina Rincón
Design Manager 
Pensando en blanco
Cinematography 
Antonio Macarro
Photography 
Iker Basterretxea
Production Manager 
Nikola Susaeta
Typography 
Iñigo Jerez