Silver

Unit or Line of Packaging

LOREAK

Client 
LOREAK

Briefing

Create a packaging that defines the character of the brand, from the message to the materials used, looking for graphic impact, identification and visual differentiation on the street.

Proposal

Create a family of wrappers that revolve around the concept of "wrapping", the package, the wrapping and the packaging gesture. The use of the word "Envelope" defines the gesture and use of the packaging directly.

Contribution

Packaging family that evolves graphically in each of its 4 sizes. Search for the balance and forceful contrast between the typographic composition and the subtlety of the white spaces and the feel of the materials used.

Production

Set created by 2 layers. White envelopes made in Stone Paper (No PVC - No Cellulose and No Water) and a transparent bag that protects it from rain. The combination of both results in an exhaustive typographic composition.

Credits

Author 
Pensando en blanco
Client 
LOREAK
Art Director 
Borja Garmendia / Carles Murillo
Graphic Designer 
Borja Garmendia / Carles Murillo
General Creative Direction 
Pensando en blanco
Design Manager 
Borja Garmendia
Photography 
Iker Basterretxea
Production Manager 
Nikola Susaeta