Bronze

Promotional Site

Lois Jeans Spring-Summer 17

Client 
Lois Jeans

Briefing

For the interactive experience SS17, Lois wanted to present a colorful and luminous collection, and we decided that this experience should be lived in a trailer park where we sneak in as privileged spectators.

Proposal

A design full of brazenness, humor, GIFs and references to popular culture in a story that is built with 4 small pieces of video that we access navigating through an interface full of tributes to pop culture.

Contribution

We have created for Lois an interactive campaign that perfectly reflects the colorful and luminous spirit of its SS17 collection.

Production

In 2018, after millions of visitors to the web, 20 interactive campaigns and numerous awards, we believe that an interactive campaign is for fashion companies one of the best ways to present a new collection.

Credits

Author 
Nectar Estudio
Client 
Lois Jeans
Programming 
Rolan González / Santos Almansa
Technical Direction 
Santos Almansa
Creative Direction 
Luis Miguel García
Creative Team 
Luis Miguel García / Raúl Ortiz
Design Manager 
Raúl Ortiz
Other 
URL: http://www.loisjeans.com/en/ss2017/campaign
Photography 
Humberto Vignali
User Experience Design 
Luis Miguel García
Web Developer 
Rolan González / Santos Almansa