Bronze

Integrated Graphics

Barcelona Poesia 2017

Client 
Institut de Cultura. Ajuntament de Barcelona

Briefing

ICUB’s order that looks for a forceful image that clearly explains the event: "seven days of poetry in the city".

Proposal

We propose to repeat the word "Poetry!" seven times, one below the other by reference to the stanza image. The use of only one ink (black on white) relates the image to printed poetry.

Contribution

The word "Poetry!" is repeated seven times and refers to the duration of the event. Following the sign of admiration, it becomes a cry of protest, almost a banner-protest, surprising and impacting graphically, as if it were a visual poem. The baseline "Seven days of poetry in the city" clearly explains both: the event and the graphic.

Production

Paper: Fedrigoni Freelife Vellum White
Inks: 1+1

Credits

Author 
Quim Pintó, Montse Fabregat
Client 
Institut de Cultura. Ajuntament de Barcelona
Graphic Designer 
pfp, disseny