Gold

Art Direction in Audiovisual

Banco Sabadell - Acompañarte Dobles

Client 
Banco Sabadell

Briefing

Transfer "Accompaniment" through a tangible and relevant service: The Manager as a unique and expert interlocutor, committed to the client. Transfer the benefits provided by the "Commitment Companies".

Proposal

Explain the accompaniment through the metaphor of a doubles match through the creative resource of dance. An accompaniment that is based on three clear elements, which transfer trust and professionalism between the bank and the client.

Contribution

Strengthen the position of the entity, consolidating itself as a benchmark in relations with companies through the Personal Manager.

Production

A piece that mixes dance, music and conversation, starring by the Olympic tennis partner Rafa Nadal and Marc López, in which the dance is a choreography simulating the movements of a couple of doubles.

Credits

Author 
*S,C,P,F… 
Client 
Banco Sabadell
Art Director 
Màrius Zorrilla
Graphic Designer 
Albert Morera
Account Management 
Helena Grau, Joana Caminal, Maria Garcia.
Creative Direction 
Toni Segarra, Pipo Virgós, Miguel Madariaga
Copy 
Pipo Virgós, Miguel Madariaga, Dalmau Oliveras.
Film Director 
Félix Fernández De Castro
Other 
Estudio: Cristina Pagador, Marta Ojeda. Producers agencia: Pau Cabarrocas, Susanna Bergés, Oscar Armengol.
Production Company 
Tesauro