Silver

Animation, Motion, VFX & 3D

ASISA

Client 
ASISA

Briefing

ASISA changes its commercial strategy. From offer health and dental insurances, now they also have Life and Accident insurances too. The goal is to communicate that ASISA now takes care of you in other aspects of life.

Proposal

Our idea was based in “the hands” of ASISA. First this hands are taking care of you inside a medical practice. As the video progresses they take care of you in normal life situations. Caring and protecting.

Contribution

It is the third year in a row of animation campaign on TV. With three different international illustrators. Evolving the style of ASISA and looking for new visual resources, for example the integration of gradients and animated textures.

Production

The production was made in a very short time, just two weeks, with different profiles: traditional animation, composition, 3D. We produced 3 TV ads of 20" and one longer with all situations.

Credits

Author 
C O P P E L
Client 
ASISA
Art Director 
Nacho Rojo
Illustration 
Karolis Strautniekas
Technical Direction 
Carlos Albarrán , Ubalio Martínez
Animation 
Javier Ara, Pedro Alpera, Ruben Animator, Asís Merino y Alberto Sanchez
Account Management 
Clara Perez de Castro y Beatriz Hernandez
Agency Producer 
Pablo García, Lupe Perales
Creative Direction 
Nacho Rojo, Ignacio Barcena
Copy 
Ignacio Barcena
Design Manager 
Pablo Coppel
Executive Producer 
C O P P E L
Film Director 
Pablo Galán
Music 
OEO Music, Pablo Parser (Music) Victor Pérez (Lyrics)
Production Company 
C O P P E L
Production Manager 
Nuria Grajal
Script 
Sr. Margarito